Can you hear it? It's Your Clear Message! Step Two: Own Your VOICE
It's clear that you're ready to reach a wider audience because you've identified who they are, what they want to hear and HOW they can benefit from what you have to offer.
Now you're done, right? Hardly. But do not fear because this is the BEST thing you can do for your business. Especially if your business has evolved over the years.
If you missed the last step, don't fret! Simply download my FREE PDF for 5 Tips to Writing Copy that Converts. Now we're back to the million dollar (it really can be that lucrative!) question:
How do you write copy that reflects what your brand stands for TODAY?
Own your VOICE. Chances are that your message has changed a lot between the time your business began and now. Do some spring cleaning and identify your current branding. Toss anything you've grown out of so you’ll never wear it again!
Take inventory by asking yourself:
How does my brand speak about itself? What does that message say to other people
Get clear about whether your message is personal and first person, strictly business and third person, or anything in between. What you choose isn't as important as making that decision across the board. Uniform messaging is key.
Now that you've narrowed down your message and done some spring cleaning, it's time to get active in your business. Remove all passivity in your business with step three, stay tuned!